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探討消費者在訂房網站上預訂意圖之影響因素

Translated title of the contribution: A Study on the Factors Affecting Users’ Purchase Intention on Online Hotel Booking Websites
  • 陳怡甄

Research output: Types of Thesis › Master's thesis

Translated title of the contributionA Study on the Factors Affecting Users’ Purchase Intention on Online Hotel Booking Websites
Original languageChinese (Traditional)
Supervisors/Advisors
  • Huang, Li-Ting, Supervisor
StatePublished - 2019
Externally publishedYes

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