探討消費者觀看YouTube產品推薦影片後的購買意圖

Translated title of the contribution: Exploring the Purchase Intention after Watching Product Recommendation Video on YouTube

陳廷昤

Research output: Types of Thesis › Master's thesis

Translated title of the contributionExploring the Purchase Intention after Watching Product Recommendation Video on YouTube
Original languageChinese (Traditional)
Supervisors/Advisors
  • Huang, Li-Ting, Supervisor
StatePublished - 2021
Externally publishedYes

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