探討臉書廣告影片對消費者衝動購買的影響：PDA觀點

Translated title of the contribution: Exploring the Influences of Facebook Advertising Video on Urge to Buy：The Perspective of PDA

張玲甄

Research output: Types of Thesis › Master's thesis

Translated title of the contributionExploring the Influences of Facebook Advertising Video on Urge to Buy：The Perspective of PDA
Original languageChinese (Traditional)
Supervisors/Advisors
  • Huang, Li-Ting, Supervisor
StatePublished - 2019
Externally publishedYes

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