探討行動商務應用程式之遊戲化機制對消費者品牌依附之影響：以蝦皮為例

Translated title of the contribution: Investigating the influence of gamification on consumers’ brand attachment in the mobile commerce apps: Take Shopee as an example

陳信豪

Research output: Types of Thesis › Master's thesis

Translated title of the contributionInvestigating the influence of gamification on consumers’ brand attachment in the mobile commerce apps: Take Shopee as an example
Original languageChinese (Traditional)
Supervisors/Advisors
  • Huang, Li-Ting, Supervisor
StatePublished - 2023
Externally publishedYes

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