探討連鎖咖啡店之消費者生活型態、消費者行為、顧客滿意度與顧客忠誠度之關係研究 - 以85度C為例

Translated title of the contribution: The Relationship among Lifestyle, Consumer Behavior, Customer Satisfaction and Customer Loyalty for Coffee Chain Stores: An Empirical Case of 85℃

張宜雋

Research output: Types of Thesis › Master's thesis

Translated title of the contributionThe Relationship among Lifestyle, Consumer Behavior, Customer Satisfaction and Customer Loyalty for Coffee Chain Stores: An Empirical Case of 85℃
Original languageChinese (Traditional)
Supervisors/Advisors
  • Chao, Min-Ston, Supervisor
StatePublished - 2015
Externally publishedYes

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