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探討連鎖藥局服務品質、實體店面與品牌形象對顧客忠誠度與付費意願的影響

Translated title of the contribution: The Effects of Service Quality, Store Image, and Brand Image on Customer Loyalty and Willingness to Pay More in Chain Pharmacies
  • 林怡君

Research output: Types of ThesisMaster's thesis

Translated title of the contributionThe Effects of Service Quality, Store Image, and Brand Image on Customer Loyalty and Willingness to Pay More in Chain Pharmacies
Original languageChinese (Traditional)
Supervisors/Advisors
  • Huang, Li-Ting, Supervisor
StatePublished - 2019
Externally publishedYes

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