探討YouTuber影片揭露贊助訊息對觀眾對YouTuber忠誠度之影響

Translated title of the contribution: Exploring the influence of YouTubers’ sponsorship disclosure in videos on audiences’ loyalty toward YouTubers

張容瑄

Research output: Types of ThesisMaster's thesis

Translated title of the contributionExploring the influence of YouTubers’ sponsorship disclosure in videos on audiences’ loyalty toward YouTubers
Original languageChinese (Traditional)
Supervisors/Advisors
  • Huang, Li-Ting, Supervisor
StatePublished - 2023
Externally publishedYes

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