Translated title of the contribution | Exploring the influence of YouTubers’ sponsorship disclosure in videos on audiences’ loyalty toward YouTubers |
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Original language | Chinese (Traditional) |
Supervisors/Advisors |
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State | Published - 2023 |
Externally published | Yes |
探討YouTuber影片揭露贊助訊息對觀眾對YouTuber忠誠度之影響
張容瑄
Research output: Types of Thesis › Master's thesis