| Translated title of the contribution | Offensive or Defensive? Marketing Strategies on the Customer’s Relationship Quality in Chain Convenience Stores in Taiwan |
|---|---|
| Original language | Chinese (Traditional) |
| Supervisors/Advisors |
|
| State | Published - 2015 |
| Externally published | Yes |
攻擊還是防衛?行銷策略對顧客關係品質之研究-以台灣連鎖便利商店為例
- 陳廷漢
Research output: Types of Thesis › Master's thesis