最適的比較廣告策略：應用賽局理論分析

Translated title of the contribution: The Optimal Comparative Advertising Strategies by Applying Game Theory

賴政宇

Research output: Types of Thesis › Master's thesis

Translated title of the contributionThe Optimal Comparative Advertising Strategies by Applying Game Theory
Original languageChinese (Traditional)
Supervisors/Advisors
  • Teng, Ching-I, Supervisor
StatePublished - 2005
Externally publishedYes

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