| Translated title of the contribution | The impact of service employee’s displayed positive emotions on consumers’ perceived service quality, consumer satisfaction, and purchase intention: the mediating effects of physical attractiveness. |
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| Original language | Chinese (Traditional) |
| Supervisors/Advisors |
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| State | Published - 2011 |
| Externally published | Yes |
服務人員正向情緒表達對顧客知覺服務品質、顧客滿意度及顧客購買意願之影響—外表吸引力之中介效果
馮偉倫
Research output: Types of Thesis › Master's thesis