比較廣告強度對公平知覺及廣告效果的影響

Translated title of the contribution: The Impact of Comparative Advertisement Intensity on Justice Perception and Advertising Effects

張瑋玲

Research output: Types of Thesis › Master's thesis

Translated title of the contributionThe Impact of Comparative Advertisement Intensity on Justice Perception and Advertising Effects
Original languageChinese (Traditional)
Supervisors/Advisors
  • Teng, Ching-I, Supervisor
StatePublished - 2013
Externally publishedYes

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