比較廣告強度與品牌依附對廣告效果的影響

Translated title of the contribution: The Interaction Effects of Comparative Ad Intensity and Brand Attachment on Ad Effectiveness
  • 何姵緣

Research output: Types of Thesis › Master's thesis

Translated title of the contributionThe Interaction Effects of Comparative Ad Intensity and Brand Attachment on Ad Effectiveness
Original languageChinese (Traditional)
Supervisors/Advisors
  • Teng, Ching-I, Supervisor
StatePublished - 2014
Externally publishedYes

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