消費者對品牌延伸評價的決定因素探討

Translated title of the contribution: Consumer Evaluation of Brand Extensions
  • 吳珮鈺

Research output: Types of Thesis › Master's thesis

Translated title of the contributionConsumer Evaluation of Brand Extensions
Original languageChinese (Traditional)
Supervisors/Advisors
  • Chen, Ting-Yu, Supervisor
StatePublished - 2001
Externally publishedYes

Access to Document

Cite this