消費者於行動遊戲內對虛擬商品之消費行為研究

Translated title of the contribution: Study of consumer behavior on purchasing virtual goods in mobile game
  • 林奕君

Research output: Types of Thesis › Master's thesis

Translated title of the contributionStudy of consumer behavior on purchasing virtual goods in mobile game
Original languageChinese (Traditional)
Supervisors/Advisors
  • Chang, Her-Kun, Supervisor
StatePublished - 2019
Externally publishedYes

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