涉入理論於網路商品行銷之應用

Translated title of the contribution: Application of Involvement Theory to Online Product Marketing

康志瑋

Research output: Types of Thesis › Doctoral thesis

Translated title of the contributionApplication of Involvement Theory to Online Product Marketing
Original languageChinese (Traditional)
Supervisors/Advisors
  • Chen, Ting-Yu, Supervisor
StatePublished - 2001
Externally publishedYes

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