焦點屬性類型對比較廣告效果的影響

Translated title of the contribution: The influence of focal attribute type on effectiveness of comparative advertising
  • 駱冠霖

Research output: Types of Thesis › Master's thesis

Translated title of the contributionThe influence of focal attribute type on effectiveness of comparative advertising
Original languageChinese (Traditional)
Supervisors/Advisors
  • Teng, Ching-I, Supervisor
StatePublished - 2006
Externally publishedYes

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