Translated title of the contribution | The Effects of Customer Orientation, Sales Orientation of Financial Consultants, and Customer Gender on Customer Loyalty |
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Original language | Chinese (Traditional) |
Supervisors/Advisors |
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State | Published - 2016 |
Externally published | Yes |
理財顧問的顧客導向、銷售導向、以及顧客性別對顧客忠誠的影響
王麗文
Research output: Types of Thesis › Master's thesis