| Translated title of the contribution | The Effects of Return or Exchange on Customer Satisfaction and Positive Word-of-Mouth in Different Attribution of Product Failure |
|---|---|
| Original language | Chinese (Traditional) |
| Supervisors/Advisors |
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| State | Published - 2014 |
| Externally published | Yes |
產品損壞之不同歸因下，退換貨對滿意度及正向口碑之影響
李俊廷
Research output: Types of Thesis › Master's thesis