產品知識與認知需求在廣告代言人類型對消費者購買意願影響中之調節分析—以保健食品為例

Translated title of the contribution: The Mediation Analysis of Product Knowledge And Need For Cognition On The Relationship Between Types of Commercial Endorsers And Consumer Purchase Intention—An Example of Dietary Supplement

林游宛霖

Research output: Types of Thesis › Master's thesis

Translated title of the contributionThe Mediation Analysis of Product Knowledge And Need For Cognition On The Relationship Between Types of Commercial Endorsers And Consumer Purchase Intention—An Example of Dietary Supplement
Original languageChinese (Traditional)
Supervisors/Advisors
  • 黃, 哲盛, Supervisor, External person
  • Kao, Ming-Hung, Supervisor
StatePublished - 2022
Externally publishedYes

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