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私人銀行客群品牌權益及移轉障礙對顧客忠誠之研究

Translated title of the contribution: A Study of Brand Equity and Switching Barrier Affecting Customer Loyalty in Private Banking Clients
  • 林湘婷

Research output: Types of Thesis › Master's thesis

Translated title of the contributionA Study of Brand Equity and Switching Barrier Affecting Customer Loyalty in Private Banking Clients
Original languageChinese (Traditional)
Supervisors/Advisors
  • Chen, Ting-Yu, Supervisor
StatePublished - 2005
Externally publishedYes

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