科技性術語使用個數、解釋程度與產品類型對廣告效果之影響

Translated title of the contribution: Number of Technological Terminology Used, The Degree of Explanation, Product Category and Advertising Effects

謝秉鈞

Research output: Types of Thesis › Master's thesis

Translated title of the contributionNumber of Technological Terminology Used, The Degree of Explanation, Product Category and Advertising Effects
Original languageChinese (Traditional)
Supervisors/Advisors
  • Teng, Ching-I, Supervisor
StatePublished - 2005
Externally publishedYes

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