網站購物環境、購買涉入與知覺風險對拍賣網站使用者之競標意願影響

Translated title of the contribution: The Influence of Website Purchasing Environment, Purchase Involvement, and Perceived Risk on Online Bidding Intention for the Auction Website Users

韓昆憲

Research output: Types of ThesisMaster's thesis

Translated title of the contributionThe Influence of Website Purchasing Environment, Purchase Involvement, and Perceived Risk on Online Bidding Intention for the Auction Website Users
Original languageChinese (Traditional)
Supervisors/Advisors
  • Chen, Ting-Yu, Supervisor
StatePublished - 2003
Externally publishedYes

Cite this