Translated title of the contribution | The Influence of Website Purchasing Environment, Purchase Involvement, and Perceived Risk on Online Bidding Intention for the Auction Website Users |
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Original language | Chinese (Traditional) |
Supervisors/Advisors |
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State | Published - 2003 |
Externally published | Yes |
網站購物環境、購買涉入與知覺風險對拍賣網站使用者之競標意願影響
韓昆憲
Research output: Types of Thesis › Master's thesis