網路口碑對消費者購買意圖及傳播意圖之影響-以傳播媒介為干擾變項

Translated title of the contribution: Effects of the Electronic Word-of-Mouth on the Consumer Purchase and the Dissemination Intention - Take Media as a Moderator

陳致帆

Research output: Types of Thesis › Master's thesis

Translated title of the contributionEffects of the Electronic Word-of-Mouth on the Consumer Purchase and the Dissemination Intention - Take Media as a Moderator
Original languageChinese (Traditional)
Supervisors/Advisors
  • Tsao, Chueh-Yung, Supervisor
StatePublished - 2018
Externally publishedYes

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