網路商店形象之組成構面與消費者購買行為之研究

Translated title of the contribution: A Research in The Components of Online Store Images and Consumer Buying Behavior

賴建宏

Research output: Types of ThesisMaster's thesis

Translated title of the contributionA Research in The Components of Online Store Images and Consumer Buying Behavior
Original languageChinese (Traditional)
Supervisors/Advisors
  • Chen, Ting-Yu, Supervisor
StatePublished - 2002
Externally publishedYes

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