網路團購模式下主購者口碑與消費者團購意圖間關係之探討

Translated title of the contribution: Relationship between initiators’ word-of-mouth and the consumers’ group-buying intention
  • 陳名谷

Research output: Types of Thesis › Master's thesis

Translated title of the contributionRelationship between initiators’ word-of-mouth and the consumers’ group-buying intention
Original languageChinese (Traditional)
Supervisors/Advisors
  • Huang, Li-Ting, Supervisor
StatePublished - 2012
Externally publishedYes

Access to Document

Cite this