網路外部性、商譽與市場失靈

Andy Kuang-Cheng Wang, 蔡 明芳, 邱 俊榮

Research output: Contribution to journalJournal Article peer-review

Original languageChinese (Traditional)
Pages (from-to)173-203
Journal人文及社會科學集刊
Volume20
Issue number2
StatePublished - 2008

Keywords

  • Goodwill
  • Horizontal differentiation
  • Network externality

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