線上遊戲忠誠顧客的人格特質對跨期忠誠度的影響

Ching-I Teng, 銀慶剛, 方珮芝

Research output: Contribution to journal › Journal Article › peer-review

Cite this

@article{a8a27ba3ea634667b399c452d13c5b51,

title = "線上遊戲忠誠顧客的人格特質對跨期忠誠度的影響",

keywords = "Customer loyalty, Flow, Online game, Personality traits, Skill, 人格特質, 技巧, 神迷, 線上遊戲, 顧客忠誠",

author = "Ching-I Teng and 慶剛銀 and 珮芝方",

year = "2012",

language = "繁體中文",

volume = "29",

pages = "559--581",

journal = "管理學報",

issn = "0255-9838",

number = "6",

}

TY - JOUR

T1 - 線上遊戲忠誠顧客的人格特質對跨期忠誠度的影響

AU - Teng, Ching-I

AU - 銀, 慶剛

AU - 方, 珮芝

PY - 2012

Y1 - 2012

KW - Customer loyalty

KW - Flow

KW - Online game

KW - Personality traits

KW - Skill

KW - 人格特質

KW - 技巧

KW - 神迷

KW - 線上遊戲

KW - 顧客忠誠

M3 - 文章

SN - 0255-9838

VL - 29

SP - 559

EP - 581

JO - 管理學報

JF - 管理學報

IS - 6

ER -