| Translated title of the contribution | A Study on the Factors Affect Purchase Intention , E-WOM Intention and Loyalty for Users of Group Buying Site on Facebook |
|---|---|
| Original language | Chinese (Traditional) |
| Supervisors/Advisors |
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| State | Published - 2017 |
| Externally published | Yes |
臉書中的團購網影響購買意圖、電子口碑意圖及忠誠度之因素探討
方義來
Research output: Types of Thesis › Master's thesis