臉書中的團購網影響購買意圖、電子口碑意圖及忠誠度之因素探討

Translated title of the contribution: A Study on the Factors Affect Purchase Intention , E-WOM Intention and Loyalty for Users of Group Buying Site on Facebook
  • 方義來

Research output: Types of Thesis › Master's thesis

Translated title of the contributionA Study on the Factors Affect Purchase Intention , E-WOM Intention and Loyalty for Users of Group Buying Site on Facebook
Original languageChinese (Traditional)
Supervisors/Advisors
  • Huang, Li-Ting, Supervisor
StatePublished - 2017
Externally publishedYes

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