認證標章對消費者購買意願之影響-以中草藥保健食品為例

Translated title of the contribution: The Influence of Certification Mark on Consumer Purchase Intention-A Case of Herbal Health Food
  • 鄧吉勝

Research output: Types of Thesis › Master's thesis

Translated title of the contributionThe Influence of Certification Mark on Consumer Purchase Intention-A Case of Herbal Health Food
Original languageChinese (Traditional)
Supervisors/Advisors
  • Tsao, Chueh-Yung, Supervisor
StatePublished - 2016
Externally publishedYes

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