資訊來源對通路類型選擇的影響-以產品知識與產品涉入為干擾變數

Translated title of the contribution: The Influence of Information Source on the Selection of Channel Types:The Moderating Effect of Product Knowledge and Product Involvement
  • 方詩晴

Research output: Types of ThesisMaster's thesis

Translated title of the contributionThe Influence of Information Source on the Selection of Channel Types:The Moderating Effect of Product Knowledge and Product Involvement
Original languageChinese (Traditional)
Supervisors/Advisors
  • Chen, Ting-Yu, Supervisor
StatePublished - 2012
Externally publishedYes

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