集團企業員工組織承諾、品牌忠誠與購買意願關係之研究－以台塑生醫及長庚生技產品為例

Translated title of the contribution: A Study on the Relationship among Organizational Commitment, Brand Loyalty, and Purchase Intentions of Employees within Business Groups

王鼎和

Research output: Types of Thesis › Master's thesis

Translated title of the contributionA Study on the Relationship among Organizational Commitment, Brand Loyalty, and Purchase Intentions of Employees within Business Groups
Original languageChinese (Traditional)
Supervisors/Advisors
  • Lee, I-Chen, Supervisor
StatePublished - 2009
Externally publishedYes

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