Translated title of the contribution | The Moderator Effect of Face Concerns on the Relationship between Corporate Social Responsibility and Consumer Purchase Intention |
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Original language | Chinese (Traditional) |
Supervisors/Advisors |
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State | Published - 2015 |
Externally published | Yes |
面子意識在企業社會責任與消費者購買意願之關係中的調節效果
陳筱惠
Research output: Types of Thesis › Master's thesis