顧客關係管理應用在整合行銷之探討-以臺灣金融控股為例

Translated title of the contribution: Application of Customer Relationship Management to Integration for Marketing -A Case Study on the Financial Holding Group in Taiwan

李安賓

Research output: Types of Thesis › Master's thesis

Translated title of the contributionApplication of Customer Relationship Management to Integration for Marketing -A Case Study on the Financial Holding Group in Taiwan
Original languageChinese (Traditional)
Supervisors/Advisors
  • Chang, Henry Ker-Chnag, Supervisor
StatePublished - 2005
Externally publishedYes

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