2010年南非世足賽電視廣告之研究

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@article{58179303267a49ce9d18eb199a6e9fa3,

title = "2010年南非世足賽電視廣告之研究",

keywords = "Content analysis, Sponsorship, TV commercial, 伏擊行銷, 內容分析, 贊助",

author = "Mao-Kun Su",

year = "2013",

language = "繁體中文",

pages = "1--14",

journal = "輔仁大學體育學刊",

issn = "1684-1018",

number = "12",

}