TY - GEN
T1 - A causal model of consumer involvement
T2 - 2008 IEEE International Conference on Fuzzy Systems, FUZZ 2008
AU - Chen, Ting Yu
AU - Yen, Li Hsuan
AU - Tsui, Che Wei
PY - 2008
Y1 - 2008
N2 - Involvement has become an important variable in consumer behavior and marketing research for a long time. The purpose of this study is to develop a model that can explain the complicated relationship between antecedents, consequences, and different types of involvement at the same time to understand the internal state of consumers better. Specifically, this model has to be capable of handling the vague interactions between different types of involvement. We develop this integrated model by the using of the intuitionistic fuzzy automata. We choose the cell phone as the stimulus product in this research. There are 19 antecedents, 5 types of involvement, and 10 consequences in the integrated involvement model. According to the results, we find that the intuitionistic fuzzy automata can deal with the interactions between different types of involvement. Second, the intuitionistic fuzzy automata can observe the relations between antecedents, consequences, and 5 types of involvement at the same time. Besides, we can observe the internal state inside consumers through the intuitionistic fuzzy automata, especially the degree of hesitation when they make decisions.
AB - Involvement has become an important variable in consumer behavior and marketing research for a long time. The purpose of this study is to develop a model that can explain the complicated relationship between antecedents, consequences, and different types of involvement at the same time to understand the internal state of consumers better. Specifically, this model has to be capable of handling the vague interactions between different types of involvement. We develop this integrated model by the using of the intuitionistic fuzzy automata. We choose the cell phone as the stimulus product in this research. There are 19 antecedents, 5 types of involvement, and 10 consequences in the integrated involvement model. According to the results, we find that the intuitionistic fuzzy automata can deal with the interactions between different types of involvement. Second, the intuitionistic fuzzy automata can observe the relations between antecedents, consequences, and 5 types of involvement at the same time. Besides, we can observe the internal state inside consumers through the intuitionistic fuzzy automata, especially the degree of hesitation when they make decisions.
UR - http://www.scopus.com/inward/record.url?scp=55249091383&partnerID=8YFLogxK
U2 - 10.1109/FUZZY.2008.4630461
DO - 10.1109/FUZZY.2008.4630461
M3 - 会议稿件
AN - SCOPUS:55249091383
SN - 9781424418190
T3 - IEEE International Conference on Fuzzy Systems
SP - 790
EP - 796
BT - 2008 IEEE International Conference on Fuzzy Systems, FUZZ 2008
Y2 - 1 June 2008 through 6 June 2008
ER -