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A research Note on Country-of-Origin in Industrial Settings

  • University of Illinois at Urbana-Champaign
  • National Cheng Kung University

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

3 Citations (SciVal)
Original languageEnglish
Title of host publicationProduct-Country Images
Subtitle of host publicationImpact and Role in International Marketing
PublisherTaylor and Francis
Pages245-254
Number of pages10
ISBN (Electronic)9781317953197
ISBN (Print)9781315863931
StatePublished - 01 05 2014
Externally publishedYes

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