A study on consumers' emotions evoked by product semantics

Che Jue Wu; Tyan Yu Wu; Jean Lon Chen

doi:10.1007/978-3-642-39473-7_149

A study on consumers' emotions evoked by product semantics

Che Jue Wu, Tyan Yu Wu, Jean Lon Chen

Chang Gung University

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

This study investigates consumers' emotions elicited by a product with different levels of semantics and their neural responses. Event-related potentials (ERPs) were used to collect emotional signals. As stimuli, products were distinguished into three Semantics categories (i.e. icon, index, and symbol) of possible referential associations.

Original language	English
Title of host publication	HCI International 2013 - Posters' Extended Abstracts - International Conference, HCI International 2013, Proceedings
Publisher	Springer Verlag
Pages	747-751
Number of pages	5
Edition	PART I
ISBN (Print)	9783642394720
DOIs	https://doi.org/10.1007/978-3-642-39473-7_149
State	Published - 2013
Event	15th International Conference on Human-Computer Interaction, HCI International 2013 - Las Vegas, NV, United States Duration: 21 07 2013 → 26 07 2013

Publication series

Name	Communications in Computer and Information Science
Number	PART I
Volume	373
ISSN (Print)	1865-0929

Conference

Conference	15th International Conference on Human-Computer Interaction, HCI International 2013
Country/Territory	United States
City	Las Vegas, NV
Period	21/07/13 → 26/07/13

Keywords

Emotion
Event-related potentials (ERPs)
Products Semantics

Access to Document

10.1007/978-3-642-39473-7_149

Cite this

Wu, C. J., Wu, T. Y., & Chen, J. L. (2013). A study on consumers' emotions evoked by product semantics. In HCI International 2013 - Posters' Extended Abstracts - International Conference, HCI International 2013, Proceedings (PART I ed., pp. 747-751). (Communications in Computer and Information Science; Vol. 373, No. PART I). Springer Verlag. https://doi.org/10.1007/978-3-642-39473-7_149

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title = "A study on consumers' emotions evoked by product semantics",

abstract = "This study investigates consumers' emotions elicited by a product with different levels of semantics and their neural responses. Event-related potentials (ERPs) were used to collect emotional signals. As stimuli, products were distinguished into three Semantics categories (i.e. icon, index, and symbol) of possible referential associations.",

keywords = "Emotion, Event-related potentials (ERPs), Products Semantics",

author = "Wu, \{Che Jue\} and Wu, \{Tyan Yu\} and Chen, \{Jean Lon\}",

year = "2013",

doi = "10.1007/978-3-642-39473-7\_149",

language = "英语",

isbn = "9783642394720",

series = "Communications in Computer and Information Science",

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pages = "747--751",

booktitle = "HCI International 2013 - Posters' Extended Abstracts - International Conference, HCI International 2013, Proceedings",

address = "德国",

edition = "PART I",

note = "15th International Conference on Human-Computer Interaction, HCI International 2013 ; Conference date: 21-07-2013 Through 26-07-2013",

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Wu, CJ, Wu, TY & Chen, JL 2013, A study on consumers' emotions evoked by product semantics. in HCI International 2013 - Posters' Extended Abstracts - International Conference, HCI International 2013, Proceedings. PART I edn, Communications in Computer and Information Science, no. PART I, vol. 373, Springer Verlag, pp. 747-751, 15th International Conference on Human-Computer Interaction, HCI International 2013, Las Vegas, NV, United States, 21/07/13. https://doi.org/10.1007/978-3-642-39473-7_149

A study on consumers' emotions evoked by product semantics. / Wu, Che Jue; Wu, Tyan Yu; Chen, Jean Lon.
HCI International 2013 - Posters' Extended Abstracts - International Conference, HCI International 2013, Proceedings. PART I. ed. Springer Verlag, 2013. p. 747-751 (Communications in Computer and Information Science; Vol. 373, No. PART I).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AU - Wu, Tyan Yu

AU - Chen, Jean Lon

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AB - This study investigates consumers' emotions elicited by a product with different levels of semantics and their neural responses. Event-related potentials (ERPs) were used to collect emotional signals. As stimuli, products were distinguished into three Semantics categories (i.e. icon, index, and symbol) of possible referential associations.

KW - Emotion

KW - Event-related potentials (ERPs)

KW - Products Semantics

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DO - 10.1007/978-3-642-39473-7_149

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BT - HCI International 2013 - Posters' Extended Abstracts - International Conference, HCI International 2013, Proceedings

PB - Springer Verlag

T2 - 15th International Conference on Human-Computer Interaction, HCI International 2013

Y2 - 21 July 2013 through 26 July 2013

ER -

A study on consumers' emotions evoked by product semantics

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Keywords

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