A study on consumers’ trust formation model toward recommendation agents: Elaboration likelihood model

Research output: Contribution to conference › Proceeding

Original language	American English
State	Published - 2010
Event	The 10th International Conference on Electronic Business (ICEB 2010) - Shanghai, China Duration: 01 12 2010 → 04 12 2010

Conference	The 10th International Conference on Electronic Business (ICEB 2010)
Period	01/12/10 → 04/12/10

Cite this

@conference{328fc276417d40b5a836c8afc65668b7,

title = "A study on consumers{\textquoteright} trust formation model toward recommendation agents: Elaboration likelihood model",

author = "Wu-Shien Kao and Li-Ting Huang",

year = "2010",

language = "American English",

note = "The 10th International Conference on Electronic Business (ICEB 2010) ; Conference date: 01-12-2010 Through 04-12-2010",

}