A trustable reputation scheme based on private relationships

Shin Yan Chiou*, Shih Ying Chang, Ghita Mezzour, Adrian Perrig, Hung Min Sun

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

5 Scopus citations

Abstract

Online reviews are widely used for purchase decisions. Their trustworthiness is limited, however, by fake reviews. Fortunately, opinions from friends in a social network are more reliable but less convenient to obtain. Combining the advantages of online reviews and opinions from friends can be achieved by enabling users to recognize the online reviews originating from their friends. By leveraging buyers ' trust to nearby friends within their social network, it is possible to provide them in some cases with online reviews they can entirely trust. In this paper we present techniques to enable users to recognize the online reviews from their friends in a privacy-preserving manner. Our approach has many applications such as Internet auctions and online gaming.

Original languageEnglish
Title of host publicationProceedings of the 2009 International Conference on Advances in Social Network Analysis and Mining, ASONAM 2009
Pages19-24
Number of pages6
DOIs
StatePublished - 2009
Externally publishedYes
Event2009 International Conference on Advances in Social Network Analysis and Mining, ASONAM 2009 - Athens, Greece
Duration: 20 07 200922 07 2009

Publication series

NameProceedings of the 2009 International Conference on Advances in Social Network Analysis and Mining, ASONAM 2009

Conference

Conference2009 International Conference on Advances in Social Network Analysis and Mining, ASONAM 2009
Country/TerritoryGreece
CityAthens
Period20/07/0922/07/09

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