Affordances feature on package design has preference effect on content

Jerry Lin; Cheng Hung Lo

doi:10.1007/978-3-319-20898-5_9

Affordances feature on package design has preference effect on content

Jerry Lin^*
, Cheng Hung Lo

^*Corresponding author for this work

Department of Industrial Design

Chang Gung University

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

3 Scopus citations

Abstract

People use package to protect and express product, a good design feature on package will enhance preference of consumers. Affordance is human instinct that suggest action of usage and it imply attractive. This study prove that a package has affordance design not only provide consumers’ a positive emotional experience, better to influence consumers’ positive perception to the contents. The outcome may assist designers in selecting or modifying package designs for achieving desired consumer responses.

Original language	English
Title of host publication	Design, User Experience, and Usability
Subtitle of host publication	Users and Interactions - 4th International Conference, DUXU 2015 Held as Part of HCI International 2015, Proceedings
Editors	Aaron Marcus
Publisher	Springer Verlag
Pages	87-94
Number of pages	8
ISBN (Print)	9783319208978
DOIs	https://doi.org/10.1007/978-3-319-20898-5_9
State	Published - 2015
Event	4th International Conference on Design, User Experience and Usability, DUXU 2015 Held as Part of 17th International Conference on Human-Computer Interaction, HCI International 2015 - Los Angeles, United States Duration: 02 08 2015 → 07 08 2015

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume	9187
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Conference

Conference	4th International Conference on Design, User Experience and Usability, DUXU 2015 Held as Part of 17th International Conference on Human-Computer Interaction, HCI International 2015
Country/Territory	United States
City	Los Angeles
Period	02/08/15 → 07/08/15

Bibliographical note

Publisher Copyright:
© Springer International Publishing Switzerland 2015.

Keywords

Affordance
Package design
Perceptual information
Usability

Access to Document

10.1007/978-3-319-20898-5_9

Cite this

Lin, J., & Lo, C. H. (2015). Affordances feature on package design has preference effect on content. In A. Marcus (Ed.), Design, User Experience, and Usability: Users and Interactions - 4th International Conference, DUXU 2015 Held as Part of HCI International 2015, Proceedings (pp. 87-94). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 9187). Springer Verlag. https://doi.org/10.1007/978-3-319-20898-5_9

Lin, Jerry ; Lo, Cheng Hung. / Affordances feature on package design has preference effect on content. Design, User Experience, and Usability: Users and Interactions - 4th International Conference, DUXU 2015 Held as Part of HCI International 2015, Proceedings. editor / Aaron Marcus. Springer Verlag, 2015. pp. 87-94 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).

@inproceedings{a3172a2be8bf460696a35a52137ce6c1,

title = "Affordances feature on package design has preference effect on content",

abstract = "People use package to protect and express product, a good design feature on package will enhance preference of consumers. Affordance is human instinct that suggest action of usage and it imply attractive. This study prove that a package has affordance design not only provide consumers{\textquoteright} a positive emotional experience, better to influence consumers{\textquoteright} positive perception to the contents. The outcome may assist designers in selecting or modifying package designs for achieving desired consumer responses.",

keywords = "Affordance, Package design, Perceptual information, Usability",

author = "Jerry Lin and Lo, \{Cheng Hung\}",

note = "Publisher Copyright: {\textcopyright} Springer International Publishing Switzerland 2015.; 4th International Conference on Design, User Experience and Usability, DUXU 2015 Held as Part of 17th International Conference on Human-Computer Interaction, HCI International 2015 ; Conference date: 02-08-2015 Through 07-08-2015",

year = "2015",

doi = "10.1007/978-3-319-20898-5\_9",

language = "英语",

isbn = "9783319208978",

series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",

publisher = "Springer Verlag",

pages = "87--94",

editor = "Aaron Marcus",

booktitle = "Design, User Experience, and Usability",

address = "德国",

}

Lin, J & Lo, CH 2015, Affordances feature on package design has preference effect on content. in A Marcus (ed.), Design, User Experience, and Usability: Users and Interactions - 4th International Conference, DUXU 2015 Held as Part of HCI International 2015, Proceedings. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 9187, Springer Verlag, pp. 87-94, 4th International Conference on Design, User Experience and Usability, DUXU 2015 Held as Part of 17th International Conference on Human-Computer Interaction, HCI International 2015, Los Angeles, United States, 02/08/15. https://doi.org/10.1007/978-3-319-20898-5_9

Affordances feature on package design has preference effect on content. / Lin, Jerry; Lo, Cheng Hung.
Design, User Experience, and Usability: Users and Interactions - 4th International Conference, DUXU 2015 Held as Part of HCI International 2015, Proceedings. ed. / Aaron Marcus. Springer Verlag, 2015. p. 87-94 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 9187).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Affordances feature on package design has preference effect on content

AU - Lin, Jerry

AU - Lo, Cheng Hung

N1 - Publisher Copyright: © Springer International Publishing Switzerland 2015.

PY - 2015

Y1 - 2015

N2 - People use package to protect and express product, a good design feature on package will enhance preference of consumers. Affordance is human instinct that suggest action of usage and it imply attractive. This study prove that a package has affordance design not only provide consumers’ a positive emotional experience, better to influence consumers’ positive perception to the contents. The outcome may assist designers in selecting or modifying package designs for achieving desired consumer responses.

AB - People use package to protect and express product, a good design feature on package will enhance preference of consumers. Affordance is human instinct that suggest action of usage and it imply attractive. This study prove that a package has affordance design not only provide consumers’ a positive emotional experience, better to influence consumers’ positive perception to the contents. The outcome may assist designers in selecting or modifying package designs for achieving desired consumer responses.

KW - Affordance

KW - Package design

KW - Perceptual information

KW - Usability

UR - https://www.scopus.com/pages/publications/84947207211

U2 - 10.1007/978-3-319-20898-5_9

DO - 10.1007/978-3-319-20898-5_9

M3 - 会议稿件

AN - SCOPUS:84947207211

SN - 9783319208978

T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

SP - 87

EP - 94

BT - Design, User Experience, and Usability

A2 - Marcus, Aaron

PB - Springer Verlag

T2 - 4th International Conference on Design, User Experience and Usability, DUXU 2015 Held as Part of 17th International Conference on Human-Computer Interaction, HCI International 2015

Y2 - 2 August 2015 through 7 August 2015

ER -

Lin J, Lo CH. Affordances feature on package design has preference effect on content. In Marcus A, editor, Design, User Experience, and Usability: Users and Interactions - 4th International Conference, DUXU 2015 Held as Part of HCI International 2015, Proceedings. Springer Verlag. 2015. p. 87-94. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). doi: 10.1007/978-3-319-20898-5_9

Affordances feature on package design has preference effect on content

Abstract

Publication series

Conference

Bibliographical note

Keywords

Access to Document

Other files and links

Fingerprint

Cite this