An Exploration of the Development of Visual Design in Taiwan - A Case Study of the Cover Design of Industrial Design Magazine

Po Hsien Lin; Jianping Huang; Rungtai Lin; Mo Li Yeh

doi:10.1007/978-3-030-49788-0_26

An Exploration of the Development of Visual Design in Taiwan - A Case Study of the Cover Design of Industrial Design Magazine

Po Hsien Lin^*, Jianping Huang, Rungtai Lin, Mo Li Yeh

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

This study took the cover design of the first ten issues of the Taiwanese design magazine founded in the 1960s, “Industrial Design”, as the research target. The purpose of the study is to examine the similarities and differences between the two sets of publications of Industrial Design and Bauhaus, through which to explore the continuation and blending of Bauhaus visual design in the cultural context of Taiwan after half a century of communication and development. The research results show that Industrial Design has continued Bauhaus’s visual design language in the color application, graphics composition and layout design, while the font style is full of distinct characteristics of the times and region. Through the analysis, it is found that the subjects are more interested in visual design with strong color contrast, rich graphics composition, multiple design techniques and spatial representation. This study aims to explore the influence and spread of the Bauhaus movement in Taiwan’s visual design, hoping to contribute to the construction of Taiwan’s graphic design history and provide it to the design field.

Original language	English
Title of host publication	Cross-Cultural Design. User Experience of Products, Services, and Intelligent Environments - 12th International Conference, CCD 2020, Held as Part of the 22nd HCI International Conference, HCII 2020, Proceedings
Editors	Pei-Luen Patrick Rau
Publisher	Springer
Pages	356-366
Number of pages	11
ISBN (Print)	9783030497873
DOIs	https://doi.org/10.1007/978-3-030-49788-0_26
State	Published - 2020
Externally published	Yes
Event	12th International Conference on Cross-Cultural Design, CCD 2020, held as part of the 22nd International Conference on Human-Computer Interaction, HCII 2020 - Copenhagen, Denmark Duration: 19 07 2020 → 24 07 2020

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume	12192 LNCS
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Conference

Conference	12th International Conference on Cross-Cultural Design, CCD 2020, held as part of the 22nd International Conference on Human-Computer Interaction, HCII 2020
Country/Territory	Denmark
City	Copenhagen
Period	19/07/20 → 24/07/20

Bibliographical note

Publisher Copyright:
© 2020, Springer Nature Switzerland AG.

Keywords

Bauhaus
Industrial Design magazine
Visual design

Access to Document

10.1007/978-3-030-49788-0_26

Cite this

Lin, P. H., Huang, J., Lin, R., & Yeh, M. L. (2020). An Exploration of the Development of Visual Design in Taiwan - A Case Study of the Cover Design of Industrial Design Magazine. In P.-L. Patrick Rau (Ed.), Cross-Cultural Design. User Experience of Products, Services, and Intelligent Environments - 12th International Conference, CCD 2020, Held as Part of the 22nd HCI International Conference, HCII 2020, Proceedings (pp. 356-366). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 12192 LNCS). Springer. https://doi.org/10.1007/978-3-030-49788-0_26

Lin, Po Hsien ; Huang, Jianping ; Lin, Rungtai et al. / An Exploration of the Development of Visual Design in Taiwan - A Case Study of the Cover Design of Industrial Design Magazine. Cross-Cultural Design. User Experience of Products, Services, and Intelligent Environments - 12th International Conference, CCD 2020, Held as Part of the 22nd HCI International Conference, HCII 2020, Proceedings. editor / Pei-Luen Patrick Rau. Springer, 2020. pp. 356-366 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).

@inproceedings{6b457b20f99146ba8f58f47165dbf997,

title = "An Exploration of the Development of Visual Design in Taiwan - A Case Study of the Cover Design of Industrial Design Magazine",

abstract = "This study took the cover design of the first ten issues of the Taiwanese design magazine founded in the 1960s, “Industrial Design”, as the research target. The purpose of the study is to examine the similarities and differences between the two sets of publications of Industrial Design and Bauhaus, through which to explore the continuation and blending of Bauhaus visual design in the cultural context of Taiwan after half a century of communication and development. The research results show that Industrial Design has continued Bauhaus{\textquoteright}s visual design language in the color application, graphics composition and layout design, while the font style is full of distinct characteristics of the times and region. Through the analysis, it is found that the subjects are more interested in visual design with strong color contrast, rich graphics composition, multiple design techniques and spatial representation. This study aims to explore the influence and spread of the Bauhaus movement in Taiwan{\textquoteright}s visual design, hoping to contribute to the construction of Taiwan{\textquoteright}s graphic design history and provide it to the design field.",

keywords = "Bauhaus, Industrial Design magazine, Visual design",

author = "Lin, {Po Hsien} and Jianping Huang and Rungtai Lin and Yeh, {Mo Li}",

note = "Publisher Copyright: {\textcopyright} 2020, Springer Nature Switzerland AG.; 12th International Conference on Cross-Cultural Design, CCD 2020, held as part of the 22nd International Conference on Human-Computer Interaction, HCII 2020 ; Conference date: 19-07-2020 Through 24-07-2020",

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Lin, PH, Huang, J, Lin, R & Yeh, ML 2020, An Exploration of the Development of Visual Design in Taiwan - A Case Study of the Cover Design of Industrial Design Magazine. in P-L Patrick Rau (ed.), Cross-Cultural Design. User Experience of Products, Services, and Intelligent Environments - 12th International Conference, CCD 2020, Held as Part of the 22nd HCI International Conference, HCII 2020, Proceedings. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 12192 LNCS, Springer, pp. 356-366, 12th International Conference on Cross-Cultural Design, CCD 2020, held as part of the 22nd International Conference on Human-Computer Interaction, HCII 2020, Copenhagen, Denmark, 19/07/20. https://doi.org/10.1007/978-3-030-49788-0_26

An Exploration of the Development of Visual Design in Taiwan - A Case Study of the Cover Design of Industrial Design Magazine. / Lin, Po Hsien; Huang, Jianping; Lin, Rungtai et al.
Cross-Cultural Design. User Experience of Products, Services, and Intelligent Environments - 12th International Conference, CCD 2020, Held as Part of the 22nd HCI International Conference, HCII 2020, Proceedings. ed. / Pei-Luen Patrick Rau. Springer, 2020. p. 356-366 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 12192 LNCS).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - An Exploration of the Development of Visual Design in Taiwan - A Case Study of the Cover Design of Industrial Design Magazine

AU - Lin, Po Hsien

AU - Huang, Jianping

AU - Lin, Rungtai

AU - Yeh, Mo Li

PY - 2020

Y1 - 2020

N2 - This study took the cover design of the first ten issues of the Taiwanese design magazine founded in the 1960s, “Industrial Design”, as the research target. The purpose of the study is to examine the similarities and differences between the two sets of publications of Industrial Design and Bauhaus, through which to explore the continuation and blending of Bauhaus visual design in the cultural context of Taiwan after half a century of communication and development. The research results show that Industrial Design has continued Bauhaus’s visual design language in the color application, graphics composition and layout design, while the font style is full of distinct characteristics of the times and region. Through the analysis, it is found that the subjects are more interested in visual design with strong color contrast, rich graphics composition, multiple design techniques and spatial representation. This study aims to explore the influence and spread of the Bauhaus movement in Taiwan’s visual design, hoping to contribute to the construction of Taiwan’s graphic design history and provide it to the design field.

AB - This study took the cover design of the first ten issues of the Taiwanese design magazine founded in the 1960s, “Industrial Design”, as the research target. The purpose of the study is to examine the similarities and differences between the two sets of publications of Industrial Design and Bauhaus, through which to explore the continuation and blending of Bauhaus visual design in the cultural context of Taiwan after half a century of communication and development. The research results show that Industrial Design has continued Bauhaus’s visual design language in the color application, graphics composition and layout design, while the font style is full of distinct characteristics of the times and region. Through the analysis, it is found that the subjects are more interested in visual design with strong color contrast, rich graphics composition, multiple design techniques and spatial representation. This study aims to explore the influence and spread of the Bauhaus movement in Taiwan’s visual design, hoping to contribute to the construction of Taiwan’s graphic design history and provide it to the design field.

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Lin PH, Huang J, Lin R, Yeh ML. An Exploration of the Development of Visual Design in Taiwan - A Case Study of the Cover Design of Industrial Design Magazine. In Patrick Rau PL, editor, Cross-Cultural Design. User Experience of Products, Services, and Intelligent Environments - 12th International Conference, CCD 2020, Held as Part of the 22nd HCI International Conference, HCII 2020, Proceedings. Springer. 2020. p. 356-366. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). doi: 10.1007/978-3-030-49788-0_26

An Exploration of the Development of Visual Design in Taiwan - A Case Study of the Cover Design of Industrial Design Magazine

Abstract

Publication series

Conference

Bibliographical note

Keywords

Access to Document

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