An integrated model of advertising involvement for 4G cell phones

C.-W. Tsui, H.-P. Wang, Ting-Yu Chen

Research output: Contribution to conference › Proceeding

Original language	American English
State	Published - 2008
Event	2nd International Conference on Operations and Supply Chain Management (ICOSCM) - Taipei, Taiwan Duration: 29 07 2008 → 02 08 2008

Conference	2nd International Conference on Operations and Supply Chain Management (ICOSCM)
Period	29/07/08 → 02/08/08

Cite this

@conference{279c5c2445fe43ec862a7c27a92b72d4,

title = "An integrated model of advertising involvement for 4G cell phones",

author = "C.-W. Tsui and H.-P. Wang and Ting-Yu Chen",

year = "2008",

language = "American English",

note = "2nd International Conference on Operations and Supply Chain Management (ICOSCM) ; Conference date: 29-07-2008 Through 02-08-2008",

}