An integrated model of product involvement, advertising involvement, purchasing involvement, situational involvement and enduring involvement

Ting-Yu Chen, L.-H. Yen, C.-W. Tsui

Research output: Contribution to conferenceProceeding

Original languageAmerican English
StatePublished - 2008
EventInternational Academic Conference on Management - Taipei, Taiwan
Duration: 08 03 200815 03 2008

Conference

ConferenceInternational Academic Conference on Management
Period08/03/0815/03/08

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