An integrated model of product involvement, advertising involvement, purchasing involvement, situational involvement and enduring involvement

Ting-Yu Chen; L.-H. Yen; C.-W. Tsui

An integrated model of product involvement, advertising involvement, purchasing involvement, situational involvement and enduring involvement

Ting-Yu Chen
, L.-H. Yen
, C.-W. Tsui

Graduate Institute of Mangement

Research output: Contribution to conference › Proceeding

Original language	American English
State	Published - 2008
Event	International Academic Conference on Management - Taipei, Taiwan Duration: 08 03 2008 → 15 03 2008

Conference

Conference	International Academic Conference on Management
Period	08/03/08 → 15/03/08

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 16 Peace, Justice and Strong Institutions

Cite this

@conference{160b982d0489432c9b149b100e0e9b70,

title = "An integrated model of product involvement, advertising involvement, purchasing involvement, situational involvement and enduring involvement",

author = "Ting-Yu Chen and L.-H. Yen and C.-W. Tsui",

year = "2008",

language = "American English",

note = "International Academic Conference on Management ; Conference date: 08-03-2008 Through 15-03-2008",

}