Application of PDSS to improve the pricing efficiency of wholesale fish markets

Tzong Ru Lee*, Jui Sheng Kao, Ching Yi Wu

*Corresponding author for this work

Research output: Contribution to journalJournal Article peer-review

3 Scopus citations

Abstract

The objective of this study is to improve the pricing efficiency of wholesale fish markets by applying the framework of the price decision support system (PDSS). The Pu-Shin wholesale fish market, in Taiwan, is a case used to illustrate this procedure. We first established a simulation model for the operation of the Pu-Shin wholesale fish market, including all possible factors that may affect the auction time. Secondly, we setup a regression model for auction pricing and auction time of each section from the results of the model. Using this information, we established a PDSS for the Pu-Shin wholesale fish market to help decision-makers improve pricing functions.

Original languageEnglish
Pages (from-to)241-253
Number of pages13
JournalSimulation Practice and Theory
Volume9
Issue number6-8
DOIs
StatePublished - 15 05 2002
Externally publishedYes

Keywords

  • Decision support system
  • Pricing efficiency
  • Simulation
  • Wholesale fish market

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