Application of the semantic differential to icon design

Rungtai Lin*

*Corresponding author for this work

Research output: Contribution to journalConference articlepeer-review

18 Scopus citations

Abstract

Previous studies have indicated that the semantic differential was effective in evaluating comprehension of icons. However, the capability of semantic differential ratings depends on whether the underlying rating factors have been chosen properly. It is necessary to find out what cognitive factors affect the evaluation of an icon. Then, these factors can be used as the basis for semantic differential ratings on the proposed icons during the design stage. Most of the studies are focused on the evaluation after the design is completed. Very few have ever mentioned the approaches of icon evaluation at the design stage to ensure the design quality. Therefore, the purpose of this study is intended to derive and validate the cognitive factors that affect icon designs, and to provide designers with a tool having predictive information for evaluating and modifying the proposed icons at an early design stage.

Original languageEnglish
Pages (from-to)336-340
Number of pages5
JournalProceedings of the Human Factors Society
Volume1
DOIs
StatePublished - 1992
Externally publishedYes
EventProceedings of the Human Factors Society 36th Annual Meeting. Part 2 (f 2) - Atlanta, GA, USA
Duration: 12 10 199216 10 1992

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