Translated title of the contribution | B2B Industry and Brand Equity – A Case Study of B Group in Testing and Verification Industry |
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Original language | Chinese (Traditional) |
Supervisors/Advisors |
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State | Published - 2014 |
Externally published | Yes |
B2B產業與品牌權益之研究 - 以B測試驗證集團為例
張薇倫
Research output: Types of Thesis › Master's thesis