Bloggers' motivations and behaviors: A model

  • Chun Yao Huang*
  • , Yong Zheng Shen
  • , Hong Xiang Lin
  • , Shin Shin Chang
  • *Corresponding author for this work

Research output: Contribution to journalJournal Article peer-review

130 Scopus citations
Original languageEnglish
Pages (from-to)472-484
Number of pages13
JournalJournal of Advertising Research
Volume47
Issue number4
DOIs
StatePublished - 12 2007
Externally publishedYes

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