Abstract
There are various traditional handicraft works in China and they have formed different kinds of brands after years of inheritance and development. Because of the market economy, traditional handicrafts gradually transform from rather stable family inheritance to less stable enterprise inheritance. The construction of enterprise brands is beneficial to the inheritance and sustainable development of traditional handicrafts. By applying a data analysis method, this thesis takes “Rushanming”, a Ru Ware brand as an example to summarize and analyze the experience in constructing Chinese traditional handicraft brands in the we-media era.
Original language | English |
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Title of host publication | Cross-Cultural Design. Applications in Cultural Heritage, Tourism, Autonomous Vehicles, and Intelligent Agents - 13th International Conference, CCD 2021, Held as Part of the 23rd HCI International Conference, HCII 2021, Proceedings |
Editors | Pei-Luen Patrick Rau |
Publisher | Springer Science and Business Media Deutschland GmbH |
Pages | 90-102 |
Number of pages | 13 |
ISBN (Print) | 9783030770792 |
DOIs | |
State | Published - 2021 |
Externally published | Yes |
Event | 13th International Conference on Cross-Cultural Design, CCD 2021, Held as Part of the 23rd HCI International Conference, HCII 2021 - Virtual, Online Duration: 24 07 2021 → 29 07 2021 |
Publication series
Name | Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) |
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Volume | 12773 LNCS |
ISSN (Print) | 0302-9743 |
ISSN (Electronic) | 1611-3349 |
Conference
Conference | 13th International Conference on Cross-Cultural Design, CCD 2021, Held as Part of the 23rd HCI International Conference, HCII 2021 |
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City | Virtual, Online |
Period | 24/07/21 → 29/07/21 |
Bibliographical note
Publisher Copyright:© 2021, Springer Nature Switzerland AG.
Keywords
- Brand value
- Ru ware
- Traditional handicrafts
- We-media