Brand Construction of Chinese Traditional Handicrafts in the We-Media era—A Case Study of “Rushanming”, a Ru Ware Brand

Shuang Ou*, Minghong Shi, Xin Wen, Rungtai Lin

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

There are various traditional handicraft works in China and they have formed different kinds of brands after years of inheritance and development. Because of the market economy, traditional handicrafts gradually transform from rather stable family inheritance to less stable enterprise inheritance. The construction of enterprise brands is beneficial to the inheritance and sustainable development of traditional handicrafts. By applying a data analysis method, this thesis takes “Rushanming”, a Ru Ware brand as an example to summarize and analyze the experience in constructing Chinese traditional handicraft brands in the we-media era.

Original languageEnglish
Title of host publicationCross-Cultural Design. Applications in Cultural Heritage, Tourism, Autonomous Vehicles, and Intelligent Agents - 13th International Conference, CCD 2021, Held as Part of the 23rd HCI International Conference, HCII 2021, Proceedings
EditorsPei-Luen Patrick Rau
PublisherSpringer Science and Business Media Deutschland GmbH
Pages90-102
Number of pages13
ISBN (Print)9783030770792
DOIs
StatePublished - 2021
Externally publishedYes
Event13th International Conference on Cross-Cultural Design, CCD 2021, Held as Part of the 23rd HCI International Conference, HCII 2021 - Virtual, Online
Duration: 24 07 202129 07 2021

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume12773 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference13th International Conference on Cross-Cultural Design, CCD 2021, Held as Part of the 23rd HCI International Conference, HCII 2021
CityVirtual, Online
Period24/07/2129/07/21

Bibliographical note

Publisher Copyright:
© 2021, Springer Nature Switzerland AG.

Keywords

  • Brand value
  • Ru ware
  • Traditional handicrafts
  • We-media

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