BTS’s Marketing Strategies to Gain Vietnamese Fan Loyalty During the COVID-19 Pandemic

Linh Trang Duong

Research output: Types of ThesisMaster's thesis

Translated title of the contributionCOVID-19疫情期間防彈少年團贏得越南粉絲忠誠度的行銷策略
Original languageAmerican English
Supervisors/Advisors
  • Kao, Ming-Hung, Supervisor
StatePublished - 2024
Externally publishedYes

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